Biner Carabiner
USB Memory Sticks advertising – A glossary of terms
If you plan to buy Branded USB flash drive, then the terminology and jargon industry used can be intimidating and confusing. To help demystify the process of manufacturing and purchasing is a glossary of terms, which should help.
The work: This needs to be provided for the USB can carry your logo and / or marketing message. There are many different file types in which artwork can be saved as. The preferred formats for printers the plant because they provide the clearest impression are ai (Adobe Illustrator) or EPS (Photoshop) and, ideally, they should be in a vectorized format.
Auto Run: An installation of autorun files can be performed automatically when the USB key is inserted into a USB port on a PC. This is useful if you want to take the user directly to your own promotional video for example. A note of caution though – if you do not want the recipient of your USB memory stick to use again and again "auto-run" Files can be put off because they will not be able to access their data until they have waited autorun run!
Carabineer Keychain: Also called carabiner, snap hook, D ring or "Biner". They work as a climber carabinieri. Ideal for attaching to bags or lap top case. Unlike most small key chain, they are also large enough to carry a brand or logo.
Data Encryption: This is software that can be added to your Memory Stick brand. It allows all data on the stick to be fully encrypted (scrambled). This means that if you lose the Memory Stick, it would be very difficult for anyone to access data held on him without the correct password.
Loading data: If you have files or data you want to provide the user then these data can be loaded during the manufacturing process. Data can be provided in any format with the most common formats are MPEG, PDF and PowerPoint presentations. All loaded data may also be protected so that the user can not delete.
Partition Drive: This creates two virtual "drives". It can be done during the manufacturing process. A disk partition can contain data that can not be removed (protected) and the other may be for backup and data storage.
Embossing: sometimes known as "stamping" the technique adds a logo on USB flash drives leather.
Engraving: The process of adding a metal logo on USB flash drives. The results can be fantastic. The engraving is very strong and is the recommended option for the brand on all metal cased USB
Full Colour Print: A process that allows full quality photo printing rather than simple spot color "" print. Not available on all models USB key or any suppliers, but if done correctly the results can be magnificent.
Cord: a rope a hook that is used to hold the promotion USB Flash Drive. Sometimes knowing that ties.
Memory: You refer usually the memory of a promotional USB Flash Drive simply "Memory", but others use terms are "capacity" and "storage". The memory sizes are available in a range if it is different sizes. They double as follows, 32MB, 64MB, 128MB, 256MB, 512MB, 1GB, 2GB, 4GB, 8GB and 16GB.
1 GB of memory is the most popular size, but its good to know exactly how many files would.
Some technical jargon:
- 1024KB (kilobytes) = 1 MB (megabytes)
- 1024MB = 1GB (gigabyte)
- A good picture is about 100 KB
- An MP3 file is about 3 MB on the rise
- A document file can be anywhere from 25Kb up
Fake Up: An image showing the USB flash drive with your logo file. Further evidence would be provided prior to production.
MOQ: Minimum Order Of
Pantone reference: All colors have a specific reference enables printers to match any color logo. Those 3 or 4 digit references must be provided with work.
Proof: It is a vision of the elected flash drive. It describes in detail the layout, size and colors in the logo. It is important that the evidence is examined closely.
Silkscreen: The most common method of printing from USB. This option usually offers up to 4 colors to be printed in 1 position. Sometimes known as "Spot" Print
Marking: This is the term used to label a drive letter on a key USB. For example, rather than having the "generic removable drive 'title, you can add a company name or short message.
USB: Universal Serial Bus. This is an industry standard introduced to allow devices to be used All desktops and laptops.
USB Flash Drive: The most commonly used term, but others following: USB, USB, USB, USB jump drive, USB stick and USB drive.
USB 2.0: The main difference Main between 2.0 and 1.1 the previous standard is that the memory sticks USB 2.0 is faster. USB 2.0 average throughput of 480 Mbps (megabits per second) while 12 Mbps USB 1.1 hits, which are 2.0 to 40 times faster. All the new memory sticks should be USB 2.0.
About the Author
Phil is part of the team at USBNow and USB2U. These companies are specialist suppliers of USB Products including Branded USB Flash Drives
and Promotional USB Memory Sticks