Nbc Filter
New media. Who needs it? We Say all new editors and media experts
"Seven or eight years I was an officer a People magazine story was breaking for Jennifer Lopez calling off her marriage with Ben Afleck, "Managing Editor Todd Gold at a Fancast.com before a packed room of Entertainment Publicists Professional Association (EPPS) media workshop recently.
"It is significant, because it was the first time, People magazine broke a story online instead of saving for the issue. This is actually introduced into the cycle of all new minute, and the idea of a brand story that you broke it was fascinating to watch the break in worldwide. You could almost draw a map as it was picked up in Europe, then in New York, then across the country. Now we work the same model, but at different speeds. "
The "traditional media and traditional media is currently suffering from many crises and its very static, "said Gold.
"In terms of getting the message is old, and it seems very late, while new media is dynamic, is writing the rules as it goes, while attached to certain traditional norms.
Gold reported that gets Fancast.com seven million unique visitors per month, but they are attentive to small sites that are running and Gunning, and it gives them a barometer of interest people.
'I think as a journalist is a good idea to plant significant opportunities as Entertainment Tonight and all shows that you may think, but because of the Internet, you should not bloggers, too, said former NBC reporter and journalist hybrid Shire Lazar, Media Personality crossover. "It is good to have your story on the big shows, and influential blogs that are not owned by CBS, NBC and networks. They may have a better ability to make your story more viral. "
Panelists described showbiz and media Online that the policy "The Wild West, unfiltered, no verification of facts and no rules."
"He is fast and the absence filtering there are advantages and disadvantages, "said Francisco Dai, height Killer. "In the old days when Todd (Gold) has been Editor of the people, we pitched him, and if he liked it, he has written. If like history, but he did not like you, perhaps he wrote perhaps in a negative sense. But it does written and he chose the items and walked out in a professional manner. Because of the speed and the absence of filtering in new media, there's nothing like Todd to write it for you, or anyone like him decide what actually deserves be drafted, "he said.
Some advertisers make the mistake of thinking the new media, "Wow great, now I a platform, I do not need to aspire to journalists, if I get to put all our business there. They put a lot of scrap, which reflects clear about your customers or what you are trying to promote. As there is a lack of journalistic filter, you must learn how to filter it yourself, said the panelists.
The committee agrees that a lot of fear out there about new media. Michael Liskin, online social networking consultant said: "People are afraid of new media, they do not always understand it, they ask that social networks do I get on, those are the best, how do I To my customer and how? It is the integration of all the different channels and connecting them in a way that makes sense in the reciprocal connections that can do a lot for your client and yourself.
He cited the site of Britney Spears as it should. Liskin advises, "just go with new media. There is already a reality without you anyway. So if you do not Get Started, from the start, you're already eight behind the ball, "he said. "It is very important to be part of it, to be part of the conversation."
An example of how old media causes the collapse of its potential has been the story of the author Michael Star, who has a television column for the New York Post and revealed the case brought exclusively by NBC for Saturday Night Live alum Jimmy Fallon to host Conan O'Brien on vacant accommodation Late Night. Then a news release went out the next day and over three thousand articles hit the Internet on Friday, February 20, 2009. Bloggers picked up where the media traditional left. The old way is to give a site and we hope it gets picked up, but now it is faster with Sites like Facebook, Twitter and other social networks.
"We have no venture capital, and I am the only full-time employee on site with two volunteer writers for our large audience, but I'll get 50 e-mails per hour while trying to write messages " said Editor Zach Behrens, LAist.com, one of the most popular Los Angeles blogs entertainment news. "So many things to do expelled on the side. Everyone wants to pitch. For me, a lot of it is to develop relationships. You really useful height headlines in your e-mail that seizes us. For me, I found instant messaging has been the best way to land.
"A phone call takes me away from it all, but instant messaging I do things at the same time. I can not get files over, and someone sitting at their desks all day I can ask, 'Hey just a follow-up question about this story, or can you send it to me. Or with people with whom I Relations on Monday, I IM everyone and say "hey what's happening on the art scene this week, because I need to know or give a story. "These IM conversations reduce spam. It's like Twitter, we are so immediate and we still want be original in our reports, but if I request a quick quote, I'm ready to go to press in five minutes. "
"The number of stories one reason viral on the Internet is new, said Fancast editor Todd Gold. "This does not change the traditional media when you have some something hot that people want to know. The sub-category that you have something weird, funny, a twist on whatever. Two examples: We had a Dancing With The Stars blogging candidate on our website exclusively last season, and when she fell ill and went to the hospital, she blogged about it, and it was picked up everywhere. eccentric or something: The head of Menza gave us a list of the smartest television shows ever. He picked me up worldwide. It is really the best news and information. In terms of pitching Fancast.com, and we were again under the radar. We were ensure the experience is usually a phenomenal in terms of watching the video. "
Fancast streams hundreds of programs television and 9,000 hours of full length episodes of current hits, classic shows past and if we are going the right experience. Now, we combine with editorial. "We're competing with TV Guide and Entertainment Weekly to this level so we are looking for great stories. One of the great things to work online, as opposed to a magazine, is that we have unlimited space, we do not worry about paper cuts, so that we do so as possible with all the locations that our human resources permit. "
"The new media runs the gamete," said Francisco Dao, Media Consult, the height Killer.
"The new media can be everything from a fan site to your Twitter account. You you really need to do everything. It's fast, where I can take or you can take and go directly to the audience. That's how I see it. "
Dao city basketball star Shaquille O'Neal in Miami history. Shaq recently obtained on Twitter.com and tweeted a direct question and unfiltered asking: "What do I need for dinner at Quiznos? Shaq will always think of what he says and does eccentric things popular. It makes it more nice. Now, Ashton Kutcher and Demi Moore have a Twitter account, but are more cautious. They continue to make films, always doing interviews on ET, but the new media is the opportunity for everyone sitting on the window to go, go unfiltered, to have conversations with their audience. And perhaps a different conversation, "said Dai.
According to Gold Fancast.com, quality standards are integrated into a new model of the future. He said: "If you're pitching a story in a newspaper or magazine, you're hoping that the story is quite interesting that the reader remembers set in the show program or DVR.
"When you go on Fancast.com, you get a story, embedded in history you get the full episode or a clip and thumbnail images, including the development of the information. It's there and it is immediate. People are reading the story, watching the television, their observation of the preview, they settle in and soon Info they will be able to press a button and the program their DVR right of this story. "
About the Author
George McQuade, Executive Vice President of MAYO Communicatons, is a national award-winning entertainment, government, corporate communications and multimedia expert. He is the past president of Entertainment Publicists Professional Society (EPPS), NY/LA and is currently the West Coast Bureau Chief for www.odwyerpr.com.